Quick Answer:
Colombia is advancing Bill 043 of 2025 (Senate) and Bill 324 of 2025 (House), which has already received a positive committee recommendation and continues through the legislative process, according to Ser Colombiano. The bill proposes a risk-based approach to AI regulation, with MinCiencias leading governance and the SIC handling data protection, consumer rights, and competition.
Key Takeaways:
- Two bills, one effort: Bill 043 of 2025 in the Senate and Bill 324 of 2025 in the House are moving forward in parallel, having already received a positive committee recommendation, according to Ser Colombiano.
- Risk-based approach: regulatory obligations would depend on the potential impact of each AI system, with emphasis on data quality, representativeness, and traceability, according to the same source.
- Two agencies, two roles: MinCiencias would lead AI governance, while the SIC would handle data protection, consumer rights, and economic competition.
- Private-sector voice: Jose Luis Jerez, Partner of Tax and Legal Services at Deloitte Spanish Latin America, is quoted by Ser Colombiano describing the regulation as an opportunity to build trust and accelerate responsible adoption.
- Colombia among the most active: according to Ser Colombiano, Peru and El Salvador already have enacted AI legislation, Brazil and Chile are advancing their own processes, and Mexico has proposed a specialized authority — Colombia ranks among the region's most active jurisdictions on AI regulation.
Colombia's Congress continues to build out a regulatory framework for artificial intelligence. According to an article published by Ser Colombiano, Bill 043 of 2025 in the Senate and its counterpart, Bill 324 of 2025 in the House of Representatives, have already received a positive committee recommendation and continue moving through the legislative process.
This progress is not happening in isolation. Ser Colombiano frames this legislative process within a broader regional trend, in which different Latin American countries are trying to establish clear rules for the development, implementation, and oversight of artificial intelligence systems.
What the bill aims to regulate
According to Ser Colombiano, Colombia's bill proposes a risk-based approach in which regulatory obligations would depend on the potential impact of each artificial intelligence system. The source states that the text places emphasis on the quality, representativeness, and traceability of the data used by these systems, in addition to contemplating impact studies and evaluation mechanisms designed to identify risks before an AI system goes into operation.
On institutional oversight, Ser Colombiano indicates that Colombia's Ministry of Science, Technology and Innovation (MinCiencias) would lead AI governance in the country. The Superintendency of Industry and Commerce (SIC), for its part, would specifically handle personal data protection, consumer rights, and economic competition — three areas where the use of AI systems is already raising practical questions for businesses operating in Colombia.
Why the risk-based approach matters: a framework that scales obligations according to each system's potential impact, rather than applying the same rule to every use of AI, reduces the regulatory burden on lower-risk applications while concentrating oversight on the cases where the impact on people is greatest.
For businesses operating in Colombia, this type of approach means the level of regulatory scrutiny will not be uniform. An AI system used internally to automate low-impact administrative tasks would likely face fewer requirements than one that participates in decisions that directly affect people, such as access to a service or evaluation of an application. That distinction, based on what Ser Colombiano describes about the risk-based approach, is what will determine how much documentation, traceability, and impact assessment must accompany each system.
The private-sector view
Ser Colombiano quotes Jose Luis Jerez, Partner of Tax and Legal Services at Deloitte Spanish Latin America, who frames this legislative process as a turning point for the country. According to the article, Jerez stated: "La regulación de la inteligencia artificial representa una oportunidad para generar confianza y acelerar una adopción responsable" ("AI regulation represents an opportunity to build trust and accelerate responsible adoption").
The source also carries a second statement from Jerez, in which he raises Colombia's potential within the regional landscape: "Colombia tiene la oportunidad de convertirse en uno de los referentes latinoamericanos en materia de IA responsable" ("Colombia has the opportunity to become one of the Latin American benchmarks for responsible AI"). Ser Colombiano ties these statements to a Deloitte report titled "El nuevo mapa regulatorio de la Inteligencia Artificial en Latinoamérica" ("The New Regulatory Map of Artificial Intelligence in Latin America"), which the article references as part of the discussion's context.
That a professional-services firm like Deloitte would dedicate a full report to the AI regulatory map of the region is itself a signal of where the business conversation is heading. Firms that advise corporate clients on risk, compliance, and tax strategy do not typically produce that kind of analysis unless they see real demand from clients who want to understand what is coming in AI regulation in each country where they operate.
Colombia versus the rest of the region
According to Ser Colombiano, the regulatory landscape for artificial intelligence in Latin America is uneven across countries. The article states that Peru and El Salvador already have enacted AI legislation, while Brazil has a Senate-approved bill and Chile is in the second constitutional stage of its own process. Mexico, for its part, has proposed creating a specialized national authority for artificial intelligence, according to the same source.
Within that context, Ser Colombiano positions the progress of Bill 043/324 of 2025 as a signal that Colombia ranks among the region's most active jurisdictions on this issue, alongside Brazil and Chile, at a time when other Latin American nations are still in earlier stages of AI public policy.
Regional comparison, according to Ser Colombiano:
- Peru and El Salvador: AI legislation already enacted
- Brazil: Senate-approved bill
- Chile: in its second constitutional stage
- Mexico: proposed a specialized national AI authority
- Colombia: Bill 043/324 of 2025 with a positive committee recommendation, moving through the legislative process
What this means for your business
A risk-based AI regulatory framework, with defined agencies like MinCiencias and the SIC, is not just a compliance matter for large corporations. It is a signal that how a business uses artificial intelligence — and how it shows up when a prospective customer asks an AI which option is best in their industry — will increasingly be subject to standards of transparency and traceability. Businesses that already structure their digital presence around those principles start with an advantage over those only beginning to think about it.
This applies both to businesses operating directly in Colombia and to businesses in the United States that serve Latin American or Hispanic customers, including markets like Houston or Cypress. The regulatory conversation Ser Colombiano describes is not confined to one country's borders: when a major market in the region starts demanding greater transparency about how AI systems are used, that expectation tends to spread to how customers evaluate any business they interact with, regardless of where that business is registered.
That is exactly where our Answer Engine Optimization (AEO) service comes in. As Colombia's regulatory framework moves toward greater transparency and traceability in AI use, most businesses in the United States and Latin America still have not structured their website, data schema, or business citations so that AI tools can find and recommend them with confidence. AEO closes exactly that gap: it structures your digital presence so that ChatGPT, Perplexity, and Google AI Overviews cite you as a trustworthy source, not just so Google ranks you in a list of links.
"When a country starts demanding traceability and trust in how AI is used, the businesses that already built their digital presence on those same principles are the ones that stay visible. Everyone else is left competing blind."
- Diego Medina F, Founder of MerchandisePROS
Frequently Asked Questions
What are Bill 043 of 2025 and Bill 324 of 2025?
They are the legislative initiatives in Colombia's Senate (043 of 2025) and House of Representatives (324 of 2025) that aim to regulate the development, implementation, and oversight of artificial intelligence in the country. According to Ser Colombiano, the bill has already received a positive committee recommendation and continues moving through the legislative process.
What regulatory approach does the bill propose?
According to Ser Colombiano, the bill proposes a risk-based approach in which regulatory obligations depend on the potential impact of each AI system, with emphasis on data quality, representativeness, and traceability, plus impact studies and risk-assessment mechanisms.
Which agencies would oversee artificial intelligence in Colombia?
According to Ser Colombiano, Colombia's Ministry of Science, Technology and Innovation (MinCiencias) would lead AI governance, while the Superintendency of Industry and Commerce (SIC) would handle personal data protection, consumer rights, and economic competition.
How does Colombia compare to other Latin American countries on AI regulation?
According to Ser Colombiano, Peru and El Salvador have already enacted AI legislation, Brazil has a Senate-approved bill, Chile is in its second constitutional stage, and Mexico has proposed a specialized national authority. Colombia's bill progress places it among the region's most active jurisdictions on AI governance.