Quick Answer:
According to Infobae, more than 5,000 executives gathered on June 9-10, 2026 at the World Trade Center in Mexico City for the 11th America Digital Congress, where artificial intelligence stopped being treated as an experiment and became the central engine of enterprise strategy across Latin America.
Key Takeaways:
- The event: According to Infobae, the 11th America Digital Congress on AI, Technology and Business was held June 9-10, 2026 at the World Trade Center in Mexico City.
- The scale: Infobae reports more than 5,000 executives, innovation leaders, and decision-makers from across Latin America gathered under one roof.
- The shift: per Infobae, AI is no longer treated as an experimental novelty but as a core driver of enterprise strategy and competitiveness.
- The agenda: Infobae lists AI and autonomous agents, enterprise automation, cloud infrastructure, data centers, cybersecurity, technological nearshoring, and AI-era leadership.
- The brands: Google Cloud, Salesforce, Dell Technologies, Snowflake, Equinix, Dynatrace, Fastly, Infor, and L'Oréal took part, alongside executives from Grupo Bimbo and El Palacio de Hierro.
For years, artificial intelligence was framed in Latin America as a distant promise: a laboratory experiment, a tool for tech giants, something that would arrive "someday." That narrative just changed in plain view. Whether you run a business in Houston, Cypress, Monterrey, or Bogotá, the message that came out of Mexico City this week concerns you directly.
According to Infobae, more than 5,000 executives, innovation leaders, and decision-makers from across the region met on June 9-10, 2026 at the World Trade Center in Mexico City for the 11th America Digital Congress on AI, Technology and Business. The central conclusion of the gathering was unambiguous: AI has moved from curiosity to the heart of enterprise strategy.
From Experiment to Business Infrastructure
According to Infobae, the congress marked a clear shift in regional discourse. Artificial intelligence is no longer treated as a novelty worth watching from a distance, but as an engine that redefines competitiveness, customer experience, and productivity for large corporations and small and medium businesses alike.
That nuance matters. When a congress of this scale stops asking "what is AI" and starts asking "how do I embed it into my operation," the conversation has matured. The questions stopped being conceptual and became operational: how to automate processes, how to organize data, how to measure return, and how to prepare teams to work alongside intelligent systems.
The underlying change: the debate is no longer whether AI is useful for business, but how fast you adopt it before your competitor does. That is the difference between an emerging technology and one that already defines the market.
Who Was at the Table
The roster of participants shows just how far enterprise AI has moved beyond a niche topic. According to Infobae, speakers included Mois Navon, Ethic Advisor at Anthropic and former Chief Engineer at Mobileye/Intel; Patrick Mork, former CMO of Google Play; and Diego Flores, Head of the Electronic and Digital Industry Sector at Mexico's Economics Ministry.
The regional private sector was also represented at the highest level. Infobae mentions Francisco Aguirre, LATAM AI Senior Principal at Dell Technologies México; Jonathan Aguilar, Customer Engineer for Innovation at Google Cloud; Josué González, Country Director at X; and José Luis Guasco, General Director and LATAM Consulting Leader at EY GDS México.
They were joined by voices from companies already operating at scale in the region. According to Infobae, participants included Juan José Piñeiro, Chief Digital Officer of El Palacio de Hierro; Edgar Francisco Romero Santiago, CIO of L'Oréal Groupe México; and Ivette Rentería Hurtado, Global IT & OT Audit Director at Grupo Bimbo. Seeing a luxury retailer, a cosmetics multinational, and the largest baking company in the world on the same stage underscores that AI now cuts across every industry.
The Topics That Dominated the Agenda
According to Infobae, sessions covered a broad and very concrete spectrum: AI and autonomous agents, enterprise automation, cloud infrastructure, data centers, cybersecurity, data analytics, technological nearshoring, AI-era leadership, and digital innovation.
It is a revealing list. It does not speak of theory or futurism, but of the building blocks a business needs to operate with AI: where your data lives (cloud and data centers), how you protect it (cybersecurity), how you turn it into decisions (analytics), and how you automate repetitive work (autonomous agents). Technological nearshoring, in turn, connects directly to Mexico's position as a destination for investment and production close to the U.S. market.
It is no accident that Mexico hosted the region's flagship congress. According to Infobae, the event analyzed how AI is redefining the business future of Latin America, framing the country as a growing hub for the digital economy. The choice of Mexico City as host underscores a broader shift: the region is moving from being a late adopter of AI to an active participant in the global AI economy, with executives focused on concrete return on investment, governance, and workforce readiness rather than hype.
For a business owner, the practical takeaway is that the conversation has stopped being aspirational. The questions raised on stage — how to automate a process, how to organize data, how to measure results, how to prepare a team to work alongside intelligent systems — are the same questions a small or mid-size company can begin answering this quarter, without waiting for a perfect strategy or an enterprise budget.
Why a business owner should pay attention:
- The same capabilities Grupo Bimbo or L'Oréal discuss today are available, in an accessible form, to a small business.
- Automation and analytics no longer require a data-science team — ready-to-use tools exist.
- The advantage goes to whoever implements first, not whoever waits to have everything figured out.
- AI visibility — getting your business found by ChatGPT or Google AI — is a new form of marketing almost no one is working on yet.
The Risk of Staying in "Wait-and-See" Mode
The subtext of an event like America Digital is as important as its agenda. When the largest brands in the region devote two days to discussing how to embed AI into their operations, they are sending a signal to the rest of the market: this is no longer optional. For a small or medium business, staying in observation mode while competitors adopt AI means, in practice, ceding ground.
The good news is that the adoption gap is also an opportunity. Most local businesses have not taken the first step. Whoever takes it now — organizing their data, automating part of their operation, making sure they are visible to AI engines — gets ahead of a market that has not fully reacted yet.
"When the biggest companies in the region stop asking what AI is and start asking how they implement it, the clock has already started running for everyone else."
- Diego Medina F, Founder of MerchandisePROS
What This Means for Your Business
There is one concrete starting point almost no local business is addressing: AI visibility. Before investing in complex automation or data infrastructure, it is worth answering a simple question: when a customer asks ChatGPT, Perplexity, or Google's AI Overview for "the best [your service] in [your city]," does your business appear? If the answer is no, you are invisible to the segment of buyers who already use AI to decide.
That is exactly the problem our AI Search Optimization (AEO) service solves. We structure your site, your data, and your citations so AI tools can find, understand, and confidently name your business. The deliverable is clear: correct schema markup, answer-first content, and consistent business data across the web, so you show up when the AI responds.
The first step is measuring where you stand. Our free audit evaluates your business's AI visibility alongside 20+ digital-presence factors, gives you a 0-to-100 score, and shows exactly which signals are missing. It takes under 60 seconds to request and a report lands in your inbox.
Frequently Asked Questions
What is America Digital Mexico 2026?
According to Infobae, it is the 11th America Digital Congress on AI, Technology and Business, held June 9-10, 2026 at the World Trade Center in Mexico City, gathering more than 5,000 executives, innovation leaders, and decision-makers from across Latin America.
What topics were analyzed at the congress?
According to Infobae, sessions covered AI and autonomous agents, enterprise automation, cloud infrastructure, data centers, cybersecurity, data analytics, technological nearshoring, AI-era leadership, and digital innovation.
Which companies took part in America Digital Mexico 2026?
Infobae reports participation from companies including Google Cloud, Salesforce, Dell Technologies, Snowflake, Equinix, Dynatrace, Fastly, Infor, and L'Oréal, alongside executives from Grupo Bimbo, El Palacio de Hierro, and Mexico's Economics Ministry.
Why does this congress matter for a small business?
The congress signal is that AI has crossed from optional to expected. For a business owner, the message is clear: competitors already embedding AI into operations are pulling ahead, while those in wait-and-see mode risk falling behind.
How do I start using AI in my business today?
The first step is to measure your AI visibility. The free MerchandisePROS audit checks whether tools like ChatGPT, Perplexity, and Google AI Overviews can find and cite your business, and delivers a 0-to-100 score with a prioritized action plan.